DATAGEO
GLOBAL SURVEYS PRIVACY NOTICE

Last updated: April 2026

1. Introduction

This Privacy Notice explains how DATAGEO and its affiliated companies (collectively referred to as “DATAGEO”, “we”, “us” or “our”) collect, use, and protect personal data in the context of market research activities.

This notice applies to online surveys, telephone surveys, face-to-face interviews, and other research activities conducted by DATAGEO.

Participation in our research is entirely voluntary. You may refuse to answer any question or withdraw at any time without penalty. By proceeding with a survey, you confirm that you have read and understood this Privacy Notice.

2. Role of DATAGEO

Depending on the specific project, DATAGEO may act as:

  • Data Controller, where we determine the purposes and means of processing personal data; or
  • Data Processor, where we process personal data strictly on behalf of and in accordance with instructions from our clients.

In all cases, data is processed solely for legitimate market research purposes.

3. Lawful Basis for Processing

We process personal data in accordance with applicable data protection laws. Legal bases may include:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate interests of DATAGEO or its clients (for research purposes only)

We do not make false or misleading statements regarding the purpose of data collection.

4. Information We Collect

We collect only data necessary for research purposes, including:

  • Contact details (such as name and email address), where required for reward delivery
  • Survey responses provided voluntarily
  • Technical and behavioral data (e.g., device type, IP address, interaction patterns) for quality control and fraud prevention

We do not collect sensitive personal data unless explicitly required and with appropriate consent.

5. Purpose of Data Use

Your data is used strictly for the following purposes:

  • Conducting market research and statistical analysis
  • Inviting participation in relevant research studies
  • Administering and delivering incentives
  • Ensuring data quality, authenticity, and preventing duplicate or fraudulent participation

Personal data will not be used for direct marketing, advertising, or promotional purposes.

6. Data Processing and Anonymization

Survey data is processed in aggregated and/or de-identified form wherever possible.

Once anonymized, data can no longer be used to identify individuals and may be used for research analysis and reporting.

7. Incentives and Rewards

Participants may receive incentives (e.g., cash, vouchers) for completing surveys.

Incentives are clearly communicated before participation and are based solely on participation status. All incentive programs are subject to applicable terms and conditions.

8. Data Sharing with Third Parties

We may share data with authorized third-party service providers solely for research-related purposes, including:

  • Data processing and analysis
  • Survey hosting and technical support
  • Incentive distribution

All third parties are contractually required to:

  • Maintain confidentiality
  • Use data only for agreed purposes
  • Apply appropriate data protection and security measures

We do not sell personal data or share it for marketing purposes.

9. Data Retention

  • Personal data used for incentive delivery (e.g., name, email) is retained only as long as necessary and is deleted or anonymized thereafter
  • Research data is retained in anonymized or aggregated form for analysis and reporting purposes

10. International Data Transfers

Where personal data is transferred across borders, DATAGEO ensures that appropriate safeguards are in place in accordance with applicable data protection laws.

This may include contractual protections or other legally recognized transfer mechanisms.

11. Data Security

We implement industry-standard technical and organizational measures to protect personal data throughout its lifecycle, including:

  • Secure data transmission
  • Access controls
  • Monitoring and risk detection mechanisms

We follow recognized industry standards, including ESOMAR and applicable local regulations.

12. Your Rights

Subject to applicable laws, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict or object to certain processing
  • Withdraw consent at any time

You also have the right to lodge a complaint with a relevant data protection authority.

13. Contact Information

If you have any questions about this Privacy Notice or wish to exercise your rights, please contact us at:

marketing@datageo.cn

14. Updates to This Notice

We may update this Privacy Notice from time to time to reflect changes in legal requirements or our practices. The latest version will always be made available to participants.